Hu Jian: correct understanding of "cross-cultural communication in the area along the way"

          The soft power of Shanghai academy of social sciences research center director, researcher Hu Jian library said in a speech in kazakhstan's first President, intercultural communication is not use Chinese words to persuade other countries to accept the Chinese culture, but through to the related cultural character, culture time and space, cultural elements to rationalize and logical "replacement", make a positive influence on Chinese culture. Of course, we also want to in such a way to understand each other's culture. In this way, the result of the cross-cultural communication is formed under the positive mutual cognitive cultural dialogue and integration.