Construction Machinery Industry Market Environment is Not So Bad, Global Opportunity Also a Lot

Since April 2011, China construction machinery industry has been running for more than four years in the trough, the brutal competition in the industry, the serious excess capacity, tough market environment make a lot of companies are nervous and anxious and lose confidence in the future market movements.

However, held in Beijing, a global engineering machinery industry congress and 50 summit, from the United States, China, Japan, Germany, Korea, Sweden, France and Italy, the global leader, but run for Chinese construction machinery industry in the future development are showed confidence, that China's economic transformation and upgrading and the strategy of "area" will bring new growth opportunities.

"A lot of people told me that the current recession, the market demand is flourishing, mood is very pessimistic, I don't agree." Xugong group chairman wang said, "do the most afraid of lazy, not their brains, not demand, do not take the market, trying to increase production, value only immediate benefits. At present, China's economy or the world economy is in the transformation and upgrading, the traditional industry upgrade. How much the global opportunities, being bitter cannot, steadfast will do is gold."

The giant is still bullish on China construction machinery industry at home and abroad

, the United States and South Korea in this by the summit hosted by the construction machinery industry association, released 2015 world's top 50 construction machinery manufacturers list, 50 of the world's leading manufacturers in 2014 sales of $159.564 billion, fell 10.67%. There are 11 companies list in China, become one of the largest number of countries in the list. Among them, xugong group into the top 10, the Chinese enterprise first.

Under the state council development research center, deputy director of the original hou said, China has 11 companies included in the list, and tied for first in Japan, China's construction machinery has become a global market and the important manufacturing base.

Participants pointed out that the construction machinery industry, upstream attached to the iron and steel manufacturing, such as the downstream attached to the construction of infrastructure, to a certain extent, also has the instruction function to the whole economy. In recent years, China's economy and the construction machinery industry at the depth adjustment stage. Although the market volatility, but the construction machinery industry in China is still a "sunrise industry".

At the same time, the recent macroeconomic and policy level constantly release stabilising picks up the positive signal of engineering machinery industry, with a series of investment plans to accelerate the landing, the infrastructure construction project construction, accelerating the urbanization process, the strategy of "One Belt And One Road" deepening, the future development of the powerful China construction machinery industry.

Wang said that in recent years, the global economic environment has greatly changed and adjusted with China, affected by the historical volatility, engineering machinery industry rising costs, increased competition, demand for cold characteristics significantly, but face the future opportunities and industry trends for the future confidence is growing. Chinese manufacturers through technology and product upgrading, and foreign enterprises the strongest positive competition. Global engineering machinery industry "made in China" was shows unique advantages.

The world's largest engineering machinery enterprises caterpillar global vice President, says Mr Chen, chairman of China, China construction machinery industry is facing many challenges, but also has a lot of opportunities. On the one hand, China's urbanization and urban infrastructure construction, China construction machinery industry continue to bring confidence and hope. On the other hand, China's strategy of "area", will bring China construction machinery industry for many years without some huge growth opportunities.

'strategy to cover all the way "' area 26 countries and regions as well as 63% of the world's population, infrastructure interconnectivity of these countries and regions, will become the focus of the strategic development." Mr Chen said, "caterpillar believes that in the process of transformation and upgrading of China's reform, technology innovation and sustainable development, will help bring hope to the industry in the future, become the driving force of the development."

"With the deepening of the 'neighbourhood' strategy all the way, the development of the Chinese manufacturers to expand in the global market, in overseas business will become the future drive the continued growth of Chinese construction machinery manufacturers an important pole, China will still maintains its position as the first big global engineering machinery market." China construction machinery industry association QiJun said.

Global competition for enterprises "sustainable development"

In the past few decades, the world's leading and most mainstream engineering machinery manufacturing enterprises have entered China. Learned, 50 of the world's largest engineering machinery manufacturing enterprises, in addition to China's 39 foreign companies, has 37 set up production base in China.

At the same time, more and more multinational companies investing in China also establish a global r&d center, and will import its global business system such as China supply chain system. Through a series of deep tillage, multinational enterprises with practical actions, expand deeply to the Chinese localization, establish China as its global business in the most important sector of strategic significance.

"Open the door to the factory, is the international market." Facing the great changes of the competitive environment, wang said: "China construction machinery industry, extensive development, have run to mid-range pursuit, China equipment manufacturing industry must be from an era of high return, calm down to study, to power. Rational, pragmatic, preciseness and diligence should be our to meet a new round of science and technology and the industrial revolution, the remove made in China" puffiness "direction."

Chinese market ups and downs, accelerate the pace of transformation and upgrading of Chinese construction machinery manufacturers. In recent years, China's leading construction machinery manufacturers continued, advancing technology, product innovation, and build this was to drive the another important driving force of the development of the industries and enterprises. Take the xugong, put on the market to achieve the first thousand tons full ground crane crane, 4000 t crawler crane for lifting limit engineering for many times, 12 tons 400 tons of mine excavators, loaders, complete intelligent building maintenance machinery of the fourth generation, schwing fusion technology of a new generation of high-end products such as complete sets of concrete machinery, is moving towards the market volume. Xugong to lead Chinese enterprises to the world's largest global large tonnage crawler crane, excavator, such as large loader high technology, high value-added products, successfully applied to the key projects, leading brands compete with that from abroad.

Abroad, China's machinery products and brand influence, is unceasingly thorough along with the pace of Chinese enterprises. China construction machinery manufacturers have established overseas trade of "simple", "build overseas agent channels and office" in the first two stages, and then enter the third stage, set up manufacturing bases, research and development center in overseas. Some leading enterprises such as xugong has entered the fourth stage - using local talents, technology, products, etc., advances the strategy of target market localization. At the same time, the Chinese brand products more been recognized more and more foreign customers.

According to wang, xugong is among the first to look at the world, first to "go out" of China construction machinery enterprises. At present, the xugong globalization operation system has been established, the established European research and development centers, research and development centers in the United States and the European procurement center, hydraulic parts enterprise mergers and acquisitions in Germany, the Netherlands and Germany schwing, in Germany, Austria, Brazil, the United States and India have complete sets of equipment manufacturing base, the concrete has already begun to confrontation and a leading global enterprises. "At present, xugong in Brazil, Russia, Australia, central Asia, the Middle East market share are the top three in the world industry; the batch products into the North America, Western Europe developed markets."

"China construction machinery industry has become the dominant industries in the whole equipment manufacturing industry to go global, will achieve a higher quality development in the future." In response, the Chinese construction machinery industry association vice President, treasurer, secretary-general Su Zimeng said.