White-hot Competition Trend Construction Machinery Production and Marketing of Supply Chain and Prospect Analysis

In recent years, China's construction machinery industry, relying on the national infrastructure construction investment, the real estate industry, warehousing logistics handling industries and sustained growth of exports each year, these four factors make the overall size of the industry got the unprecedented development. The changing of market environment, make the supply chain of construction machinery industry manufacturers also presents the new development trend. Recently, steel prices rose, construction machinery industry and faces a severe challenge.

Construction machinery industry operation situation analysis

According to foresight "China construction machinery industry competition analysis report with leading enterprises, according to a quarter of 2016, the three stages of road mobile machinery emission standard effect, the influence of such factors as the model sales data despite positive changes, but industry pressure has not been lifted. Entering the second quarter, international market weakness, engineering machinery products exports to expand; The real estate industry is still in stepping up to the state of the inventory, commercial housing sales area and sales growth at the same time, the real estate investment and new construction area of nearly has no obvious change.

Machinery manufacturing enterprises in China in the face of opportunities, facing foreign machinery manufacturing enterprise competition and the challenge of rising customer demand two aspects. Machinery manufacturing enterprises want to seize the opportunities, overcome challenges, improve their ability of supply chain management is a key, and only in this way can achieve the following objectives: to speed up the enterprise product upgrading, improve product quality, lower price, timely delivery, improve service and so on.

Construction machinery industry development prospects

During the period of "much starker choices-and graver consequences-in", as the global economy and industry running further stabilizing gets better, as well as China's economy, policy advantage good landing, a variety of infrastructure construction and urbanization construction is still in the stage of development. In the next few years will be a critical moment in the development of industry transformation, as one of the dominant industries of equipment manufacturing industry of China construction machinery industry, after adjusting for deepening will achieve higher quality development. China will still maintains its position as the first big global engineering machinery market. Construction machinery industry future development opportunities and huge market potential.